Shotti was allegedly a member of the Nine Trey Gangsta Bloods, a subset of the violent prison gang founded at New York’s Rikers Island jail in 1993. “Shotti,” that would be the most consequential part of that summer day in Brooklyn. But it was his introduction to Kifano Jordan, a.k.a. That surge in popularity would lead to the uncovering of Hernandez’s pre-fame life, including a guilty plea for child-sex charges, a case that would define Hernandez in the public eye. “Gummo,” powered by the bizarre, unforgettable 6ix9ine image, was a viral sensation that went platinum in just a few months. The “Gummo” video launched Hernandez on three parallel trajectories - one that made him famous one that made him notorious and one that may end his career. But if we showed you the analytics on who writes the hate comments, they’re the ones who go to the shows and buy the T-shirts!” “We look at the data - 80 percent of the comments are hate. “He is the Donald Trump of the music industry,” Elliot Grainge, the CEO of Tekashi’s label, 10K Projects, told me last summer. You didn’t have to like him you just had to have an opinion. It’s a playbook that’s been used before - 50 Cent, for example, dissed his way to rap’s throne in the early 2000s - but the speed at which 6ix9ine found himself with an audience of millions could only have happened in the smartphone era. He became hip-hop’s troll prince, a master at sparking outrage and bottling it into a feverish popularity. In his brief career, Tekashi 6ix9ine captured America’s attention with an escalating series of provocations and controversies. Then the dye job then the tattoos then the full Tekashi. “At that moment, I knew there was no turning back.” Just a few months before, 6ix9ine had still been Danny the deli clerk, with mostly unmarked skin, black hair and preposterous dreams of stardom. “I didn’t even know he had done that shit!” says Andrew “TrifeDrew” Green, who directed the “Gummo” video. The tattoo was part of a personal rebrand that shocked Hernandez’s friends when he debuted it on Instagram.

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